Materialised are proud to be the new home of Florence Broadhurst’s iconic internationally celebrated design archive. We have the exclusive rights for both textiles and wall coverings from 2018 for the Australasian markets.
We will continue to supply the original range of hand silk screen printed textiles and wallpapers that Signature Prints has been providing its clients.
Moving into the new year, Materialised’s digital printing technology will breathe new life into the Florence Broadhurst range, adding versatility and unforeseen creativity for wall coverings, drapery and upholstery whilst still maintaining the quality and integrity of the artworks. Our designers are unearthing and reworking original Florence Broadhurst designs from the archives with the ambition for re-release into the design world in 2018.
Born in 1899 in a remote rural corner of Australia’s Queensland, Florence’s death was a violent murder at the age of 78. In between, she lived a series of vivid, fantastic lives.
Charismatically fearless from word go, she spent the roaring Twenties singing across the Far East’s colonial reaches and ran a finishing school in Shanghai. In London, she became “Madame Pellier”, a French couturier proud to dress the rich and famous. She moved back to Australia as an aristocratic English lady; an entrepreneur, society figurehead and landscape painter.
With every incarnation Florence became somebody new – new hair colour, new accent, new history. Even, on occasion, new name. At the age of 60 she did it again, launching in Sydney her defining venture – an internationally-successful, luxury, hand-print wallpaper business.
She announced she would colour Australia. In so doing she re-drew the world. Everywhere she had been and everything she had seen found voice in a whirlwind of creativity. Florence’s archive grew to over 500 images ranging from tapestries to geometrics, florals, psychedelic, and delightfully eccentric chinoiserie.
Yet however dynamic and diverse her designs became, her personality was more compelling still.
Upon her death, Florence disappeared. Today, thanks to the passion of Sydney’s Signature Prints and Signature Design Archive, she is stepping back on to the international stage with designs that transcend fashion – work so boldly glamorous and versatile it speaks to innovators in every field.
“Her patterns are exceptional. They exist on the cusp of a paradox,” says British designer Ilse Crawford. “Every time you think you can sum them up, you can’t.”
To Deborah Lloyd, creative director of global luxury brand Kate Spade, the Florence Broadhurst archive is quite simply “ground-breaking and sensational” – “one of the most creative things that has come out of Australia.”
And behind each image is the woman herself, an endlessly restless spirit. Her eye was exquisite, her appeal fascinating, and her approach at times very naughty indeed.
Florence has been the subject of a multi award-winning, internationally published biography as well as a documentary directed by acclaimed director Gillian Armstrong!
She is a life, an enigma, a legend and a legacy. Florence Broadhurst – the story is not over yet.
Bridging the gap between style and practicality, Materialised deliver Florence Broadhurst designs to the contract market. Printing iconic designs on high performance base fabrics, ensure they are suited to the hospitality and health care industries; fabrics with flame retardancy, high abrasion, water resistance, colour stability and launderability properties.
The Florence Broadhurst collection consists of new designs to the Materialised Print Range, some iconic and some not as widely recognised. Materialised have adapted the colours to complement today’s trends, while keeping true to the colours Florence used herself. Essentially a beautiful collection of prints, perfect for any project.